Readers need an app to discover affordable books in the genre that they love because books are expensive at bookstores.
This is a product designed for my current employer Open Road Integrated Media.
I went to bookstores and spoke to readers about the reasons behind their selection book process. Being inside bookstores helped me observe people who are already in the mindset of finding a good book to buy.
I asked readers: What kinds of books do you read? How do you search for books? Walk me through the last time you found a book you liked? Why do you like reading?
As groups began to form, I started to see the book recommendations came from friends, family and authors. Also, money affects the decision on what to read next.
However, I noticed most book recommendation apps do not offer any discounts or deals to book the reader.
Users mentioned the ability to compare prices during user interviews and being able to buy the book they love at the price they can afford.
My avid reader is a mom of two. She is looking to add value to her life through reading her favorite novels. She also trustees her friends and family members for book recommendations. She is also budget savvy.