User
Research
User interviews helped me understand my users needs
I did the user interviews on Zoom due to Covid-19 restrictions
I asked questions like: What platform do you use to watch the films, video? Why? Have you seen something recently that inspired you? If you see something about an issue that you feel strongly about what do you do? Can you break it down step by step?
I mapped my users answers to condense my research and figure out my user’s most pressing needs.
Most users commented on having more access to resources for community
Persona
Based on my users answers I created two personas.
My two users have different goals and objectives. Artists wanted to be inspired to take action while community organizers are more interested in finding out more about the project and gaining access to useful information they can share.
User Journey
I created a user journey that mapped my user emotions.
I wanted to understand the emotion behind each step
information
Architecture
I asked users to arrange a set of cards and label each group on a miro board to help me understand my user's mental model
1
One thing I learned is that healing had to be on its own.
Users mentioned they didn’t know where to place healing so they placed it on its own group
2
Second thing I learned is that users are looking for more educational resources.
3
Another thing that I learned is that users are looking for more context about film. They placed film resources as a separate from other resources. When asked why? Users mentioned they need to know more context on the film making process
wireframes
Wireframes were created for Papalotl Muyus desktop site. Users now have a place to watch the film, learn, more about it, get resources, get inspiration, take action
Users are curious to learn more about the film and the people behind it
Users are inspired they would like to do something about immigration justice
Usability
I recruited users through online communities and scheduled zoom calls with 5 participants to test the product using an Adobe XD prototype.
Task 1
Task 2
Task 3
Outcomes & Lessons Learned
The website helped the film land a place in film festivals like the MayDay Resistance Film Festival.
So far we have had 1k+ visits from the United States, UK, Ireland, Japan, Sweden, Mexico, China, India and Sri Lanka.
329 users clicked on the Act page
Act is the 3rd most viewed page
Learnings:
Learned to work with stakeholders remotely
Learned to design for other languages like Spanish
Learned to use no code tools like Webflow